About: Half Serious is a consulting and professional services agency.
Creative Thinking: For Half Serious, I designed a logo thats plays with the idea of a dual image (man/horse). Half the mark of the logo is a serious business consultant with his suitcase. The other half is the back side of a horse. Combined together they create an almost centaur style effect. The brand means serious business (man with suitcase) but is also strong and playful (horse).