BB-Cake Fashionwear E-Shop

Deliverables: E-Shop, Logo

Services: Brand Identity, Interface Design, E-Shop Design

About: BB-Cake is a fashion wear e-shop selling designer shoes, clothing and accessories for women. It recently added products targeted for babies and young children as well as a dedicated pets corner.

Creative Thinking: Both the header and footer of the website appear to be stitched to the main body of the website resembling the way branding tags are stitched to clothing. The stitches look is also used on the sidebar product menu and the login/become a member section of the e-shop. The chosen color palette for the store are a light shade of purple, yellow and light baby blue inspired by the name of the store which stands for "Blueberry Cake". The reversed white silhouette of the whipped cream (taken directly from the cupcake logo) on the top header gives the whole page a unique and fashionable distinctive style.

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