About: El Gaucho is a bar and grill restaurant located in Graz, Austria.
Creative Thinking: Beautiful illustrations are displayed to welcome the visitors to the e-shop and present them with current wine offers and event promotions. Entering the store the wines are shown categorized by type and various other wine specific filters. The colors are mainly black and brown so that the look of the store fits with their current website and brand identity. The wines themselves are displayed with minimal wine bottle photos that blend in perfectly with the spacious and clear layout offering the buyers all the necessary information before they make their final purchase.