About: Hot Shot is a hot "ready to drink” beverage company offering various coffee and tea beverages in a can.
Creative Thinking: Hot Shot in slang means a person of impressive skill who is self-assured and sometimes a little aggressive. What if Hot Shot was really a cartoon character on a hot coffee beverage? How would he look like? With that in mind and a target market of mostly hip college students I visualized and designed him as a little ball of flame with a lot of attitude! He is a masked vigilante who is a little bit aggressive, thinks he is super cool and likes to pose as a Hot Shot!